Strategic Marketing Leader

Emily
Ferrara

Driving strategy, storytelling, and comprehensive multi-channel marketing across automotive and beyond.

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Dream it

〰️

Dream it 〰️

Experience leading marketing across automotive and mobility.

Emily Ferrara is a senior marketing leader with over a decade of experience driving integrated marketing strategy, digital transformation, and cross-functional execution across Ford Motor Company, Continental, and multiple global agency partners. She specializes in orchestrating complex go-to-market strategies across hardware, software, and services — with deep expertise in connected vehicle ecosystems, digital ownership experiences, and multi-channel campaigns.

She has led high-impact initiatives across brand, product, media, IT, analytics, and global communications, and is known for building scalable frameworks, improving marketing performance, and transforming outdated processes into modern, data-driven operating models.

12+ Years Experience

Driving marketing & product strategy globally

2x “Top Achiever"

distinction for exceptional performance

2x Promos in a Year

reflecting rapid progression & work ethic

CASE STUDY

From FordPass to Ford App: A Simpler, Smarter Digital Story

What started as a name change became a full transformation of how customers understand Ford’s technology. I helped lead the strategy, messaging, cross-functional alignment, and rollout behind evolving FordPass into the Ford App — making the digital ownership experience clearer, simpler, and more intuitive for millions of drivers.

EXPLORE THE WORK

Ways of Working Spotlight

Strategy & Clarity Building

’m at my best when solving messy problems — translating complexity into simple direction and giving teams a strategic path forward.

Creative Problem Solving

I get energy from brainstorming, designing elegant solutions, and transforming information into compelling stories that make people get it instantly.

Go-to-Market Excellence

I’m wired to build structure, orchestrate cross-functional work, and execute with calm precision from idea through launch.

My Superpowers

I turn chaos into clarity. Whether it’s data, people, or process, I see the pattern and the path.

I’m creatively wired in every dimension. From digital strategy to home interiors to branding small businesses — creativity is my operating system.

I bring calm, order, and strategic framing to tense environments. Pressure brings out my best.

I communicate visually. I make decks, stories, frameworks, and artifacts that sell the story into leadership.

I’m a strategic leader and a working-mom operator. My multitasking, prioritization, and empathy shape how I lead teams and elevate talent.

Leadership DNA

Myers–Briggs: INTJ — the rare “architect/strategist,” known for pattern recognition, long-range vision, and decisive clarity.

Enneagram: 4w3 — creative, intuitive, and ambitious with emotional intelligence and a drive for meaningful impact.

CliftonStrengths Top 5:

  • Strategic – sees patterns and paths others don’t

  • Developer – invests in talent, lifts teams

  • Discipline – systems thinker, structured and reliable

  • Maximizer – takes good → great, elevates outcomes

  • Ideation – creative problem solver with unexpected solutions

See My Work

Ford App Name Change
See Work Here

Ford App Name Change
See Work Here

Ford App Name Change
See Work Here

Ford App Name Change
See Work Here

Chapters of a Career in Motion

“

Chapter 1: Learning the Language of Marketing


Early Career (2010–2014)
Where I discovered that powerful communication can move people and businesses.
Built the foundation — writing, digital basics, project management, and the confidence to own more.
”
“

Chapter 2: Falling in Love with Automotive


Zubi Advertising → Hudson Rouge (2014–2018)
Where I learned the craft of storytelling for brands people actually care about.
Managed multicultural and luxury work for Ford & Lincoln.
This is where automotive became my lane — fast-paced, meaningful, and endlessly evolving.
”
“

Chapter 3: Finding My Strategic Voice


Ford Motor Company: Digital Labs, Lincoln, FordPass, Ford Pro (2018–2022)
Where I stepped beyond campaigns and into product, data, and experience.
Led integrated launches, helped bridge marketing + product, and learned how to influence across a matrix.
Promoted twice, named Top Achiever, and trusted with complex, high-visibility work.
”
“

Chapter 4: Understanding the Human Side of Business


Continental — North America Employer Brand Lead (2022–2023)
Where I learned how culture, reputation, and talent shape the success of an organization.
Partnered with leaders, HR, and global teams to strengthen employer brand and improve hiring outcomes.
Gained a deeper appreciation for cross-functional alignment and internal storytelling.
”
“

Chapter 5: Becoming a Builder


Dssentials & Emily Does DIY (2023–2024)
Where I proved I could build brands from the ground up — identity, content, digital experience, audience, everything.
Led two businesses through sheer creativity, resourcefulness, and ownership.
This chapter sharpened my instincts for brand, design, and customer connection.
”
“

Chapter 6: Elevating the Connected Customer Experience


Manager, Integrated Marketing — FordPass (2024–Present)
Where everything came together — brand, product, digital, experience, and leadership.
Driving go-to-market and engagement strategy for FordPass, helping shape how millions interact with their vehicles every day.
This chapter is about impact at scale, collaboration at depth, and building the future of automotive experiences.
”
“

Epilogue

EPILOGUE — What’s Next
I’m looking for the next chapter where I can help shape, grow, and lead meaningful marketing work — in automotive, mobility, technology, or any space where customer experience meets innovation.
”

Trusted by Teams & Partners

  • "You're always so buttoned up, it's easy to sell you into executive forums."

    Nicole Maisner, Ford

  • “It all begins with an idea. Maybe you want to launch a business.”

    Jamie Kokot

  • “It all begins with an idea. Maybe you want to launch a business.”

    Lindsey Beumer

  • “It all begins with an idea. Maybe you want to launch a business.”

    Keith Finley

I’ve shared a lot, but I understand you’re bound to have questions. 

Frequently Asked Questions

  • I’m based in the greater Indianapolis area and open to remote roles across the U.S. I’m also available for hybrid opportunities with periodic travel to major hubs like Detroit, Chicago, or other corporate headquarters.

  • I’m exploring Senior Manager and Director-level roles in Integrated Marketing, Digital Marketing, Customer Experience, or Go-To-Market Strategy - ideally at companies prioritizing digital transformation, connected ecosystems, or enterprise-level modernization.

  • Yes - I excel in distributed environments and have spent much of my career leading cross-functional teams across time zones. I’m highly effective in remote collaboration, executive storytelling, and virtual leadership settings.

  • I’m seeking roles where I can own strategy end-to-end, lead cross-functional initiatives, and influence senior leadership. I’m comfortable managing teams, building frameworks from scratch, and driving complex programs across product, brand, UX, communications, and analytics.

  • I have deep experience in automotive, mobility, SaaS-enabled products, and hardware-software ecosystems - but I’m also energized by industries undergoing digital transformation, modernization, or customer experience reinvention. I thrive in environments where clarity, storytelling, and executional rigor matter.

  • A role where I can combine strategic leadership, creative problem-solving, and operational excellence. I’m looking for an opportunity that values thoughtful strategy, high-caliber storytelling, and the ability to transform complex problems into clear, executable programs.

Experience

Markets

Results

12+ Years in Auto

In automotive, mobility, and digital product marketing.

Global Reach

Cross-functional leadership across multiple regions and roles.

Exceeds Deliverables

Data-driven improvements across campaigns and operations.

Ford & Lincoln App Name Change

A short summary of the project goes here. This section will highlight one flagship example of strategy, leadership, and measurable business impact.

A short summary of the project goes here. This section will highlight one flagship example of strategy, leadership, and measurable business impact.

  • Key initiative or transformation

  • Cross-functional partnership

  • High-level impact or outcome placeholder

Make it

FEATURED CASE STUDY

Strategic Marketing Leader

Emily Ferrara

Driving strategy, storytelling, and comprehensive multi-channel marketing across automotive and beyond.

View Portfolio
Download Resume

Experience

12+ Years in Auto

In automotive, mobility, and digital product marketing.

Markets

Global Reach

Cross-functional leadership across multiple regions and roles.

Results

Exceeds Deliverables

Data-driven improvements across campaigns and operations.

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Featured Case Study

Ford & Lincoln App Name Change

A short summary of the project goes here. This section will highlight one flagship example of strategy, leadership, and measurable business impact.

A short summary of the project goes here. This section will highlight one flagship example of strategy, leadership, and measurable business impact.

  • Key initiative or transformation

  • Cross-functional partnership

  • High-level impact or outcome placeholder

View Full case study
 
 

Capabilities

What I do best.

A brief overview of core capabilities, spanning integrated marketing, digital strategy, and cross-functional leadership.

 

Turning Complex Ideas Into Clear, Compelling Stories

Bringing Teams Together to Get Work Done

Improving Results Through Data, Feedback & Iteration

 

Helping people understand the why behind products, features, and services.

  • Translate technical details into messaging real customers understand

  • Create clear, simple value propositions that resonate

  • Build campaigns that connect emotional storytelling with measurable outcomes

  • Shape narratives that support launches, updates, and ongoing engagement

  • Make sure every communication ladder ups to a bigger, meaningful story

Uniting people, priorities, and processes so projects move forward smoothly.

  • Work across marketing, product, engineering, HR, analytics, and leadership

  • Clarify roles, expectations, and decisions so everyone is aligned

  • Build trust through consistent communication and follow-through

  • Simplify complex cross-functional workflows

  • Help teams adopt new ideas, tools, or ways of working without friction

Using what we learn — from customers, teams, and performance — to make the work better.

  • Identify what’s working and what’s not through data and insights

  • Use A/B tests, content experiments, and messaging changes to improve results

  • Build simple, transparent reporting that helps teams act quickly

  • Partner with analytics and product teams to refine the customer journey

  • Continuously evolve messaging, creative, and strategy based on real performance

Selected Work

I’ve done this before.
Explore a curated collection of projects showcasing marketing leadership and impact.

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Brand & Web Design

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Brand & Web Design

Becker Home Advisors
Brand & Web Design

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FAQs

I’ve shared a lot, but I understand you’re bound to have questions. 

FAQ

Here’s a few answered for you.

 

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  • Dictum at tempor commodo ullamcorper a lacus vestibulum. Eu volutpat odio facilisis mauris sit. In ornare quam viverra orci sagittis eu volutpat odio. Vestibulum lorem sed risus ultricies. Aenean pharetra magna ac placerat vestibulum.

  • Dictum at tempor commodo ullamcorper a lacus vestibulum. Eu volutpat odio facilisis mauris sit. In ornare quam viverra orci sagittis eu volutpat odio. Vestibulum lorem sed risus ultricies. Aenean pharetra magna ac placerat vestibulum.

  • Dictum at tempor commodo ullamcorper a lacus vestibulum. Eu volutpat odio facilisis mauris sit. In ornare quam viverra orci sagittis eu volutpat odio. Vestibulum lorem sed risus ultricies. Aenean pharetra magna ac placerat vestibulum.

Let’s build what’s next together.

Whether you’re exploring candidates for leadership roles or want to discuss future opportunities, I’d love to connect.

Contact Me

Location

123 Example Road
New York, NY 12345

Hours

Monday — Friday
6:30am — 11pm

Saturday — Sunday
7am — 11pm