Branding, Web Design + Managed Services
A husband-and-wife duo (Realtor and Loan Officer), who also twilight as food/Detroit aficionados. Not only did we need to create a space to educate and offer their expertise in the housing industry, but tie in their love of food and drink via a weekly installment blog extension of the brand.
INVITING, LOCAL EXPERTS, HOMEY
Primary Logo Design
Logo Design Breakdown
Moodboard & Color Palette
Alternative Draft Logo Concepts
Stacked Open Logo
Social Logo
Main Filled Logo
Logo Icon
Text-Only Logo
Circle Submark
Squarespace Website | www.beckerhomeadvisors.com
Here’s what the Beckers think of our partnership…
“Working with Dssentials on our website/brand/social media presence has literally been the best decision we ever made!
Andrew and Emily’s combination of structure and creativity (how does that even go together?) have helped us identify our target audience, our goals, and our “why”. They nudged us out of our comfort zone and challenged us to go in a direction we never imagined.
While we are elated with the way our website looks, what they have contributed to our brand and to our motivation is indescribable. We have not only gotten to know them professionally but also on a personal level and can’t say enough about how great they are!”
Homepage Banners • An automated carousel of hero images scroll to showcase diversity of home environments, while keeping the brand tagline and 3 main exploratory pathways front and center.
About Page • This page truly shows off the personality and energy of Becker Home Advisors, illustrating their long-standing professional and personal relationship seamlessly alongside custom-captured visuals.
Listings Page • A seamless integration of MLS listings and map search functionality alongside services-based content provides users the perfect balance between education and shopping behaviors.
FAQs • This interactive FAQs widget is a great way to concisely share question and response content in an interactive and on-brand way.
Blog Page • The food blog, Beckerz Bites, becomes it's own mini-website with scrolling homepage to browse posts by category, complete with it's own custom logo header.
Testimonials • Rather than just share text-only testimonials or reviews, we coordinated photos from past happy clients to add a personalized touch to the positive experiences clients had working with the Beckers.
What else do we do?
In addition to branding and website buildout, we continue to collaborate with Becker Home Advisors in a managed services agreement package.
We oversee the buildout of:
Weekly blog posts
Regular website maintenance and updates
Quarterly brand photoshoots for use in website, social and collateral
Strategy, content creation, posting and analysis of social media channels
Buildout of ad-hoc digital and off-line marketing collateral materials like homebuyer guides, business cards, client newsletter mailers and more
Coaster Business Card - Front
Football Season Magnet Mailer
Coaster Business Card - Back
Social Post - Introduction
Social Post - House Under Contract
Social Post - Educational Definition
End of Year Mailer Newsletter
Social Post - Monthly Market Update
Social Post - Home Sold
Social Post - Educational Definition