BRAND + WEB DESIGN
A wedding and portrait photographer's complete rebrand following her name change, paired with a custom Squarespace website built as a deliberate differentiator in a market dominated by Showit templates. The work created a romantic-botanical visual identity, integrated Pixieset gallery delivery, and mobile-first storytelling for an audience that finds and books photographers on their phones.
ROMANTIC, BOTANICAL, ELEVATED
Alleigh Somers Photography
Strategic Narrative
The Brief
Natschke Loans is a personal mortgage lending business serving a specific community. The challenge was building a brand and website that signaled both technical credibility and human warmth — clarity around complex offerings paired with the kind of approachability that earns referral business in tight-knit markets.
The Strategic Decisions
The brand system leans into structure as a feature. The angular monogram and architectural feel of the visual identity reflect the precision of mortgage work, and the palette holds steady across digital and print without veering into the cold corporate territory most lender brands fall into.
The website organizes complex offerings (conventional, government, refinance, specialty programs) into a clear path that respects the visitor's time. Each loan type has a dedicated explanation, but the site's primary job is to drive prospects toward the prequalification application — every page has a clear next step.
The strategic underpinning is that mortgage decisions are emotional as much as financial, and the site treats them that way without losing the structural rigor the category demands.
The Outcome
A digital presence that gives Natschke a real competitive edge in his market. Prospective clients arrive understanding the offerings, see a clear path to the next step, and recognize that this is not the same lender experience they get from the bigger institutions. The site supports the personal brand he's been building offline for years and gives that brand a digital home worthy of it.
Primary Logo Design
Logo Design Breakdown
Moodboard & Color Palette
Alternative Draft Logo Concepts
Full Crest Logo
Simplified Crest Monogram
Wordmark Logo
Iconography
Monogram
Stacked Wordmark Logo
Squarespace Website | www.alleighsomersphotography.com
What Alleigh had to say…
As a business owner, you have this grand vision of what your business is going to be. What is challenging for some, is how to make that vision a reality. I don’t mean a business plan; I mean the most important part… YOUR BRAND!
That is exactly what Dssentials achieved for me. I told them everything I wanted to incorporate, who I was as a person, and the message I wanted my brand to deliver. They absolutely nailed it, and my clients love it just as much as I do! It has helped me differentiate myself from the herd, and capture more market share just on brand recognition alone!
I have used their services on several different branding journies with my business, and it’s been nothing but exceptional. Consistency, Creativity, Communication, and Candor is exactly what you should expect from Dssentials.
Homepage • We used this page to introduce Alleigh's talents and ways of working to prospective clients through photo-forward layouts, layered brand patterns and color blocking.
Experience • This page is dedicated to educating prospective couples about what it's like to work with Alleigh from booking through to portfolio delivery.
Blog Home • Alleigh plans to have an active blog as a part of her site to help drive SEO strategy, so the homepage has to be a place where users can self-serve via the posts organized by tags and categories.
About • This page gives couples a peek behind the curtain to learn more about Alleigh and was a prime place to showcase the pink hue in her color palette alongside more feminine imagery of florals.
Inquiry Home • Clients can inquire in two ways - for weddings and for portraits. This inquiry landing is a great place for visitors to self-select and only fill out a form that's more closely related to their photo needs.
Portrait Inquiry • We created distinct inquiry destinations for Alleigh's client types. This page is dedicated to those looking to inquire about a portrait session, so they don't get overwhelmed with any wedding-related inquiry details.
Portraits Home • For those who want to explore her portfolio further, Alleigh has two separate Portfolio homepages. This portraits one helps give a preview of her work, and the types of portraits she offers.
Portfolio Sample • For couples who want to see specific wedding examples, they're able to scroll through six curated portfolio galleries that provides more insights into the specifics around that wedding, and provides extensive imagery.
Blog Post Sample • An example of an educational blog post within her blogging space, The Candid Chronicles. She's able to create linking strategies, boost SEO terms and showcase her vast photography knowledge.