Learn the basics of branding with our "Branding Terms 101" guide. Get to know the important terms and understand how they play a role in creating a successful brand for your small business. Discover the meaning of key concepts like brand identity, project scope, revisions, mood board and more.

Branding is the process of creating a unique identity for a company or product. It involves more than just a logo and encompasses all aspects of a company's image, from its messaging and values to its visual elements and customer experience. Consistency across all touch points is crucial for building a strong brand image and establishing trust with customers.

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